Our Team

Not only does Tunie’s have unbeatable prices and the finest products, but we pride ourselves on world class customer service! Tunies employs over 75 associates, each trained to help our customers select foods, vitamins and supplements that meet their individual health needs. In addition, our management team is are passionate about living a healthy lifestyle and committed to providing you the best experience possible in our stores. We guarantee you won’t have a better shopping experience at any other vitamin or grocery store, period.

Meet the Tunie’s Team Management


Taylor Hamilton – Owner

Not much one for titles, most days you can find our owner, Taylor, browsing the aisles in our stores and opening up products off the shelf to eat and messing up our inventory! When he’s not indulging in taste testing our delicious and nutritious inventory he is committed to steering Tunie’s to maintain sustainable business practices and preserve our environment.  Tunie’s is constantly striving to reduce its footprint and incorporate green practices in store design and operations. A native of South Florida, Taylor attended Pine Crest High School, has a degree in Finance from the University of Miami and a Masters in business from the University of Florida; he acquired Tunie’s in 2010 and is committed to expanding the business to help provide maximum wellness to as many people as possible.

Haley Roose – Senior Director of Purchasing

Haley is a true Tunie’s veteran, who literally grew up in the Coral Springs store. She started with the company 13 years ago as a cashier and has worked in virtually every department in the organization including managing the Palm Beach Gardens store, marketing, human resources you name it she has done it. Need an answer to anything Tunie’s, Haley is your girl.  Haley brings her fabulous sparkle and energy to each role she steps into and now as the Director of Purchasing she makes sure we carry all of the customers favorite brands at the best prices. When Haley isn’t taking care of Tunie’s, she is a devoted mother who loves nothing more then spending time with adorable two year old son, who is her pride and joy and the apple of her eye.

Rick Campbell – Director of Pricing

After graduating from Florida State University in 2012 with a degree in Marketing Rick joined Tunie’s, or as he likes to say, “The Best Health Food Store on the Planet!”. Growing up with Crohn’s disease, Rick has always had a passion for health foods and helping others improve the quality of their lives through nutrition. Rick quickly became an invaluable member of our team and was promoted to the role of operations manager. As a native of Coral Springs, working with a locally owned company whose goals are to help individuals with health challenges similar to his own, is the driving motivation behind his outstanding effort and commitment every day. Outside of work, he is an avid believer in personal fitness and is in the gym 7 days a week.  He travels throughout the Fall to watch his Florida State Seminoles play football. He loves to cook as a hobby, and can be found most evenings enjoying a romantic candlelit dinner with his best friend and Pitbull rescue, Charlie.

Marshall Chernoff – Buyer

With over 35 years of experience in retail and management, Marshall is Tunie’s “Ole Battle Axe”. For the last 10 years he has been leading our Coral Springs location, helping make it one of the best health food stores in the country! Under Marshall’s tenure, in 2006 Tunie’s received the coveted Whole Foods Magazine Retailer of the Year award given to the top health food retailer in the United States, and was a finalist again in 2011. Every day Marshall works closely with a talented group of assistant managers to make Tunie’s the best it can possibly be. Married for 35 years to a wonderful woman, Amy is the brains behind Marshall’s excellent sense of style. Amy and Marshall also have three amazing children, all who live in New York. Amy you can travel up there and visit as often as you’d like but please don’t even think about taking Marshall up there permanently! Marshall was raised in Brooklyn NY and attended St John’s University.

Jesse Tomalty – Purchasing

If you want to say hi to Jesse, you’ll most likely find him making deals to bring you the lowest prices on your favorite Tunie’s items! Jesse has a degree in Business from Tulane University in New Orleans and his juris doctor from the University of Florida College of Law.  Prior to joining Tunie’s, he started his career practicing law in Miami and then as General Counsel to a start-up. As that company grew, Jesse’s role evolved into managing the company’s product development team, launching new initiatives. Also a Florida native, Jesse decided to team up with Taylor, friends since attending Pine Crest High School together in mid-2014 to grow Tunie’s.

Gary Rachelson – Fort Lauderdale Store Manager

Gary grew up in South Africa where he got his start in retail by operating a Carvel Ice Cream Franchise in Johannesburg. In 1986, Gary relocated to Florida and began to build a retail career with Target Corp and The fresh Market. With his vast experience in retail, Gary was brought into Tunie’s to manage the opening of our newest and greatest store in Fort Lauderdale. When Gary is not working on growth initiatives, he enjoys the company of his 2 cats and a crazy dog named peanut. He also loves to unwind by watching movies and hanging out with his 3 kids.

DaNell D’Alfonso – Human Resources

Although a native of South Jersey, DaNell and her daughter have lived in, and experienced, the cultures of various cities like NY, Philadelphia, Seattle, Baltimore, Washington D.C. and now South Florida. DaNell’s love of different ventures is showcased by her 3 college degrees in Business law, Political Science and HR Management. While proliferating in a number of fields, most of her career has been focused around hospitality. The last 10 years were really special to DaNell as she honed her expertise in training and Human Resources. We at Tunie’s are now lucky to have her and her experience on board. When the time comes to retire, DaNell plans to live on the beach and take up the hobby of building bamboo surfboards.

Katie Bly – Store Manager

Katie joined the Tunie’s team in August of 2015. She can be found assisting customers and employees alike in the aisles, arranging beautiful displays, organizing exciting store events and so much more. Katie’s degree in Communications from Purdue University and management experience since 2003 combines to ensure she is well-spoken and organized. Community mindedness, kindness, and a good sense of humor are traits Katie is known for. When she’s not working hard at Tunie’s Coral Springs, she is involved in animal rescue programs and raising her two three-legged cats. Katie is an active mother of a teenage daughter who plays flute in her high school’s band. They love being outside together and frequently spend time at the park with their dog catching beautiful Florida rays and getting fresh air.

Anthony Gilmore – VP of Retail Operations

Anthony started his career 40 years ago bagging groceries and sorting bottles in the agriculture rich Salinas Valley in Central California.  From that point he began to learn as much as he could from the many industry veterans who taught him everything from the grocery basics to developing cutting edge new concepts.  After years of experience working in conventional, natural organic and gourmet specialty with chains as Safeway and Whole Foods, Anthony brings a well-rounded finely crafted recipe for retail.  From dynamic store designs to finding new small artisan food producers, Anthony has a deep passion for the business. He graduated from the University of San Francisco with a degree in Organizational Behavior.